AFAB is a marketplace where you can sell your tailor-made or ready-to-wear fashion and accessories directly to consumers around the world. We want to make sure that you and your customers have a positive experience on AFAB. Please read on to find out more about your rights, as well as what is expected of you, as a seller.
This policy was published on October 15, 2020. It will take effect on November 16, 2020.

This policy is a part of our Terms of Use. By opening an AFAB shop, you’re agreeing to this policy and our Terms of Use.

    • a. What can be sold on AFAB
    • b. What can't be sold on AFAB
    • c. Managing your AFAB shop
    • d. Seller standards
    • e. Selling fees
    • a. Creating and uploading content
    • b. Privacy and protecting personal information
    • a. Reviews
    • b. AFAB’s case system
    • c. Your seller account and AFAB’s terms

  • Keeping in mind these basic requirements will set you up for success on AFAB.

    • a. What Can be Sold on AFAB AFAB is a unique marketplace. Consumers come here to purchase fashion items from designers that they might not find anywhere else. Everything listed for sale on AFAB must be original designer creation. You are required to disclose which country your item is made in. Tailor-made/ Hand-made Policy here. If you sell tailor-made or custom-fit clothings/ handmade items, you agree that:
      • All items are made and/or designed by you. If you work with a production partner, you must disclose that production partner in your relevant listings.
      • You accurately describe every person involved in the making of an item in your shop in your “About section”.
      • You are using your own photographs or video content —not stock photos, artistic renderings, or photos used by other sellers or sites. Read more about using appropriate photographs in this “Photo Guideline”.
      If you are selling made-to-order items, you agree that:
      • All listings are available for purchase at a set price. If you list your item at the wrong price and the customer has already paid, you are required to fulfill the order before AFAB corrects and updates the new price for you.
      • If you are using photographs of previous work with options for customization (like color choices) included in the listing, it is clear in your description that the photos shown are just examples.
      • For more information on how to list personalized items, please see this Help article.
      Tailor-made or custom-fit clothings are pre-ordered and you must update AFAB if you run out of certain fabric or materials when orders come in. Click here to learn more about tailor-made on AFAB. We encourage you to be transparent about how your raw material supplies and where they come from. You can disclose whether your items have social or environmental attributes, such as organic or recycled.
    • b. What Can't be Sold on AFAB Even if they otherwise meet our marketplace criteria, prohibited items, services, and items that violate our intellectual property policies are not allowed to be sold on AFAB. Reselling is not allowed on AFAB. Reselling refers to listing when you were not involved in designing or making that item. Keep in mind that customers may flag listings that appear to violate our policies for AFAB's review. AFAB may remove any listings that violate our policies. Note that listing fees are non-refundable. AFAB may also suspend or terminate your account for any violations. You’ll still be on the hook to pay any outstanding fees on your AFAB statement. You can find more information in our Fees & Payments Policy.
    • c. Managing your AFAB Shop Your collection represents you, your brand and your business to the AFAB community. It’s important that you, your items and your shop are honestly and accurately represented. By selling on AFAB, you agree that you will:
      • Provide honest, accurate information in your About section.
      • Honor your Shop Policies.
      • Ensure your shop content, such as any text, photos or videos used to represent yourself, your shop or your listings, abide by AFAB’s policies when you submit to AFAB, including our Anti-Discrimination policy.
      • Accurately represent your items in listings and listing photos.
      • Respect the intellectual property of others. If you feel someone has violated your intellectual property rights, you can report it to AFAB.
      • Not engage in fee avoidance.
      • Not create duplicate shops or take any other action (such as manipulating clicks, carts or sales) for the purpose of shilling, manipulating search or circumventing AFAB's policies.
      • Not coordinate pricing with other sellers.
      • Agree to inform AFAB if any of the items you place on AFAB goes on sale elsewhere. AFAB practises NO SALE policy. So if your item is non-exclusive to AFAB and is on sale elsewhere you must inform AFAB to remove the item. Should the item be sold at full price on AFAB when it is on sale elsewhere, then AFAB reserves the right to discount the full price item as rebates back to the customer. And this is still considered a violation of AFAB policy as Seller failed to inform AFAB in prior.
    • d. Seller Standards By listing a product for sale on AFAB you understand and agree that you are responsible for complying with all applicable laws and regulations for the products you list for sale, including any required labels and warnings. AFAB assumes no responsibility for the accuracy, labeling, or content of your listings.
      Meeting Service Level Standards As a seller, you must provide great customer service and maintain trust with your consumers. These requirements are called our Seller Service Level Standards. AFAB may reach out to you if your shop fails to meet AFAB's Seller Service Level Standards. Read more here. By selling on AFAB, you agree to:
      • Honor your shipping and processing time. Sellers are obligated to ship an item or otherwise complete a transaction with a consumer in a prompt manner, unless there is an exceptional circumstance. Please be aware that legal requirements for shipping time vary by country.
      • Respond to Messages in a timely manner.
      • Honor the commitments you make in your shop policies.
      • Resolve disagreements or disputes directly with the consumer. In the unlikely event that you can’t reach a resolution, our Dispute Resolution team can help through our case system. Read about your rights and responsibilities regarding cases here.
      • All the items price listed on AFAB must be the same for the seller putting in any other platform or retail store.
      • If you are unable to complete an order, you must notify AFAB and cancel the order.
    • e. Selling Fees Sellers may be charged for using some of AFAB’s services. There are fees associated with listing, selling, advertising, and certain other AFAB products and features. You can find information on fees in the Fees and Payments Policy.
  • At AFAB, everyone is expected to treat fellow designers of the AFAB community with respect. As a Seller, you have additional responsibilities to safeguard personal information and communicate promptly with consumers in order to provide a great customer experience.
    • a. Creating and Uploading Content As a designer of AFAB, you have the opportunity to create and the convenience of having the AFAB team to upload the photos and copy-write the items as per your material specifications. You agree that the items you submit are in no violation of someone else’s privacy or intellectual property rights; or False, deceptive, or misleading.
    • b. Privacy and Protecting Personal Information You are responsible for protecting members’ personal information you receive or process, and you must comply with all relevant legal requirements. This includes applicable data protection and privacy laws that govern the ways in which you can use AFAB user information. These laws may require that you post and comply with your own privacy policy, which must be accessible to AFAB users with whom you interact. Your privacy policy must be compatible with this policy and AFAB’s Terms of Use. In particular, when you sell using our Services (subject to this Policy) or use AFAB’s API (also subject to the AFAB API Terms of Use), you may receive and determine what to do with certain personal information, such as when communicating with users and entering into transactions with consumers. This means you process personal information (for example, consumer name, email address, and shipping address) and, to the extent you do so, under EU law, you are an independent controller of data relating to other users that you may have obtained through the Services.For more information on the General Data Protection Regulation, see more resources at and As a data controller (that is someone who decides what personal data is collected and the purpose you’ll use the data for) to the extent that you process user personal information outside of the Services, you may be required under applicable data protection and privacy laws to honor requests received from such users for data access, portability, correction, deletion, and objections to processing. Also, if you disclose personal information without the consumer’s proper consent, you are responsible for that unauthorized disclosure. This includes, for example, disclosures you make or unintentional data breaches. For example, you may receive a consumer’s email address or other information as a result of entering into a transaction with that consumer. This information may only be used for AFAB-related communications or for AFAB-facilitated transactions. You may not use this information for unsolicited commercial messages or unauthorized transactions. Without the consumer’s consent, and subject to other applicable AFAB policies and laws, you may not add any AFAB member to your email or physical mailing list, use that consumer’s identity for marketing, or obtain or retain any payment information. Please bear in mind that you're responsible for knowing the standard of consent required in any given instance. If AFAB and you are found to be joint data controllers of personal information, and if AFAB is sued, fined, or otherwise incurs expenses because of something that you did in your capacity as a joint data controller of consumer personal information, you agree to indemnify AFAB for the expenses it occurs in connection with your processing of consumer personal information. For more information, please see our Privacy Policy.
    • a. Reviews Reviews are a great way for you to build a reputation on AFAB. Consumers can leave a review, within 30 days after their item’s after delivery date. If an estimated delivery date is not available, the review window opens after the order’s processing time and shipping time have elapsed. Consumers can edit their review, including, any number of times during a 30 days period. Reviews and your response to reviews may not:
      • Contain private information;
      • Contain obscene, racist, or harassing language or imagery;
      • Violate our Anti-Discrimination Policy;
      • Contain prohibited medical drug claims;
      • Contain advertising or spam;
      • Be about things outside the seller’s control, such as a shipping carrier, AFAB or a third party;
      • Contain threats or extortion;
      • Include shilling or otherwise falsely inflate a shop’s review score; or
      • Undermine the integrity of the Reviews system.
    • b. AFAB’s Case System The Case system is how order disputes are resolved at AFAB. We ask consumers to contact sellers directly and attempt to resolve any outstanding issues before opening a case on AFAB. For this reason, it is important that you fill up your shop policies and regularly respond to messages from your consumers. However, sometimes a case may be necessary, and AFAB will work with you and the consumer to resolve it as quickly as possible. Consumers may file a case for a non-delivery or a not-as-described item (for more information on how we define these terms, click here). You must respond to any open cases within 24 hours or the time frame noted by AFAB in the case. AFAB may request your assistance in resolving a case opened against your shop. AFAB reserves the right to escalate a case early for circumstances such as seller inactivity, harassment, refusal of service, case manipulation, and undermining the integrity of the case system. By using AFAB’s case system, you understand that AFAB may use your personal information for the purpose of resolving disputes with other members. For more information on cases and when an order might qualify for a case, please see this Help article. If AFAB determines that an item is not as described, you will be required to refund the order, including original shipping and return shipping.
    • c. Your Seller Account and AFAB’s Terms In order to keep AFAB safe and improve our Services, we may take actions that limit the visibility of your shop, listings or ads, or that impact your payment account. In the event a shop sees unusual order activity, or we otherwise believe that your actions or shop may result in consumer disputes, chargebacks, increased risk of fraud, counterfeiting, or other claims, AFAB may take actions such as limiting visibility of your account, or placing restrictions or reserves on your payments account, in accordance with our Terms of Service, including this Policy and our AFAB Payments Policy. When appropriate and permitted by law, AFAB will communicate information to the affected seller about the issue. In the event a shop sees an unusual spike in orders, particularly in a high demand category, a shop may see an increase or decrease in its search ranking. Often, if a shop sees an increase in fulfilled orders and good reviews, this may result in higher visibility and search rank. However, sometimes a rapid increase in orders can reduce visibility. Read more about how AFAB search works, and what factors impact search ranking, and how you can help optimize your listings and shop here and in The Ultimate Guide to AFAB Search. In addition, we may limit the visibility of listings or ads in the interest of keeping AFAB safe, and improving our Services. For example, listings or ads may have decreased visibility because they include terms that represent a prohibited item or based on third party policies. These listings or ads may also be restricted from appearing in one or more features of the AFAB Services. While these listings or ads may have limited visibility, they are still discoverable in search. If AFAB has reason to believe you, Your Content, or your use of the Services violate our Terms, including this Seller Policy, we may deactivate Your Content or suspend or terminate your account (and any accounts AFAB determines is related to your account) and your access to the Services. Generally, AFAB will notify you that Your Content or account has been suspended or terminated, unless you’ve repeatedly violated our Terms or we have legal or regulatory reasons preventing us from notifying you.